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Tata Prima (w/ Gallery)

Pininfarina didn't show a new car at this year's Geneva Motor Show, but there was a surprise new model on the Tata stand adorned with the famed Carrozzeria's signature. Called the Tata Prima (meaning 'first' in Italian), the luxury sedan concept is the first official project of the Tata-Pininfarina cooperation. Based on the platform of the Tata Indigo - the first Indian sedan - the Prima is an indication of how future Tata sedans could look.

Mercedes digs at Jaguar for EATING its Chicken

Mercedes digs at Jaguar for EATING its Chicken Just a few days ago we had a great video from Jaguar poking fun at Mercedes advert for Magic Body Control that featured chickens demonstrating how MBC worked. Jaguar’s response was to mimic Mercedes opening to the video but following it up with Jaguar’s big cat eating Mercedes chickens. It was a great response and we hoped it would signal a nice bit of back and forth between the Germans and the British as they each tried to outdo the other.

Mazda MX-5 Superlight concept at 2009 Frankfurt motor show

By Ben Pulman First Official Pictures 11 September 2009 09:30 To celebrate 20 years of the MX-5, Mazda has produced this special Superlight concept which be unveiled at the 2009 Frankfurt motor show next week. Mazda started with the facelifted version of its third-gen sports car and pared it back to basics to create an uncompromising sub-1000kg two-seater sports car. According to project lead designer Hasip Girgin, the challenge was 'to evolve the MX-5, developed to perfection during the last 20 years, to a higher and extreme level.' As such, Mazda seems to be treating the MX-5 Superlight like a portly Caterham, claiming the lack of a windscreen and roof makes the driver and passenger feel more connected with the environment.