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CDN-GM Interactive Design Contest 2013 – Cadillac Brief [w/Video]

Tomorrow is the day you've all been waiting for – the launch of the CDN-GM Interactive Design Contest – and so we bring you details of the penultimate brief for Cadillac. Brief Three: Cadillac ‘Looking 12 years into the future – while considering global luxury customers, competitors and trends – how would you evolve the Cadillac Art and Science exterior design language based upon your interpretation of the brand along with incorporating unique American equities and luxury values?' You should consider delivering a visually premium aesthetic through restraint and timelessness, but in a way that is dramatically Cadillac and most importantly celebrates the beauty of the car. The final proposal is worth 30 percent of the overall mark and includes a brief summary of the target customer, key competitors and luxury trends, and an image board on at least two of the following: Visual Craftsmanship; Modern Automotive Beauty; Visual Restraint and American Luxury.

Fiat Qubo gets eco:Drive

the Fiat Qubo is now being fitted with eco:Drive - Fiat's economy driving monitor But as all things ‘Eco’ are the name of the game at the moment (which we’re all in favour of – just don’t use ‘Man-Made Climate Change’ as the reason) Fiat are bolting on their eco:Drive system to the Qubo – but don’t worry it will shove the price up if you’re thinking of getting one – it’s a freebie. The Fiat eco-Drive started out with a launch on the Fiat 500 earlier in the year, and is now available on not just the 500, but the Grand Punto and the Bravo. Basically, it’s a USB stick that you plug in to the car which can then be read by software to tell you how badly you’re driving.

Chris Evans CarFest: It’s all coming together

Chris Evans’ CarFest South & CarFest North are on track to deliver great weekends of petrolhead delight at Laverstoke Park Farm & Cholmondeley Castle. Listeners to Chris Evans’ Radio 2 Breakfast Show discovered Chris’s plans for his very own car festival – to benefit the BBC Children in Need Charity – when Chris was looking for a way to take his mind off bread for Lent, and CarFest was born. The CarFest plan was nothing more than a brief outline for a great weekend – super cars, great food and terrific music – but soon gained a life of its own as word spread of Chris’s plans.