Russell 1791 Electric Fuel Pump on 2040-parts.com
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Frank Stephenson on the importance of color in design
Wed, 01 May 2013During the announcement of the McLaren Automotive's partnership with paints and coatings company, AkzoNobel, Car Design News took the opportunity to discuss the importance of color in design with design director Frank Stephenson. According to Stephenson color's ability to invoke emotions and communicate with viewers, he described just how big a part it has to play in the design process and how it inspires designers when developing products. "The first thing color does is influence the brand – it gives the customer an identifiable element to what we're talking about.
New NHTSA guidelines recommend vehicle systems disable text entry, videos while driving
Tue, 23 Apr 2013Federal regulators, moving to curb distracted driving, issued final voluntary safety guidelines today that would disable certain in-vehicle functions such as manual texting, Web browsing and video phoning while driving. Automakers should do more to keep drivers' eyes on the road and hands on the wheel, U.S. auto regulators said as they released the latest guidelines meant to cut down on crashes caused by the use of electronic devices in cars.
Kia's Forte Super Bowl ad features violent android lady
Fri, 01 Feb 2013There's no Jimmy Cliff or Flaming Lips in Kia's Super Bowl ad for the new Forte, but we can't help thinking they're the second company this week to miss out on co-opting seminal New Jersey punk outfit the Misfits' “We Are 138.” While attaching the song to the unveiling of Ferrari's new F138 was a no-brainer from a numerically synergistic standpoint, the track's poppy brutality and ominous query, “Is it time to be an android, not a man?” dovetails perfectly with the rise-of-the-sexy-machines theme of the Kia clip. Clearly, the android in this spot -- portrayed by former Miss USA Alyssa Campanella -- has the upper hand over the poor schnook oiling up the new Forte with his greasy mitts. We can't help thinking the whole ad would've been better if the Misfits' original pint-size vocal dynamo Glenn Danzig had been involved somehow.