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Video: How DGT Architects created Renault's Paris show stand

The creators of the Renault stand at this year's Paris motor show have released a video explaining how they created one of the most popular show stands in recent years. The DGT Architects-designed Renault stand – named ‘The Bump' – was one of the stars of the show this year with its curves and lighting drawing praise and attracting admirers from across the event.  A total of 388 large squashed light globes that softly glowed a variety of colors were hung from the ceiling and simulated the movements of waves as they illuminated the stand below. To convey a sense of motion to the cars underneath, DGT used the movement of the lights and the creation of two hills.

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

How to Draw Cars Now! tutorials target budding car designers

Whether you're just starting out in car design, or if you're looking to brush up on your presentation techniques, How to Draw Cars Now! Analog vs Digital Drawing Techniques by Arvind Ramkrishna is a new resource that aims to improve your skills. Not to be confused with the I Draw Cars Sketchbook, Ramkrishna's offers two DVDs, a 20-page reference book as well as three Ebooks that cover all the basics of automotive illustration from basic sketching techniques through to full-blown digital painting with all steps in between.