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The best supercars at the Frankfurt Motor Show 2013 on video

The Frankfurt Motor Show 2013 was awash with supercars of every type and hue. And there was change afoot. Sports cars are finally catching up with the changing zeitgeist - and a new breed of exotica emerged at the Frankfurt exhibition in September 2013.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Sergio Marchionne wants to build Mazda in Fiat & Chrysler plants

Fiat boss Sergio Marchionne wants to build Mazda cars in Fiat and Chrysler plants around the world. When Alfa Romeo and Mazda revealed last week that they would be developing a new small roadster together – well, Alfa Romeo would take the next generation MX-5 and sculpt on a new body to make a new Alfa Spider – we suggested Mazda would be better of getting Fiat to build their cars. It seems Fiat boss Sergio Marchionne thinks the same.