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Max Wolff to become Design Director at Lincoln

Ford's luxury nameplate, Lincoln, is set to welcome a new design director, the first dedicated design director for the brand. The role will be filled by former GM designer Max Wolff, who will head the design team in the new year.  Until Wolff's appointment, Peter Horbury and Moray Callum, Ford's Executive Director of Design, The Americas, oversaw Lincoln-Mercury designs – the two brands were paired before Ford decided to kill off Mercury earlier this year. While Gerry McGovern headed Lincoln-Mercury design for a brief period before becoming director of Advanced Design at Land Rover in 2004, Lincoln itself has never had a design director dedicated solely to the brand.  Wolff brings with him extensive global perspective and luxury design experience; his most recent role was with Cadillac, where he was head of exteriors.

To sell the Stingray, Chevy plans to target Porsche

Corvette says there is a substitute for Porsche. And it's the all-new 2014 Corvette Stingray hitting showrooms this fall. General Motors' Chevrolet and ad agency Commonwealth, Detroit, are plotting an ambitious marketing strategy for one of the automaker's biggest launches of the year.

Nissan's Design Future

Recently Nakamura briefed the world's press at a product seminar and displayed some teaser images of the new Infiniti concept. The design is a coupe with classical sporty proportions featuring a cabin set back over the rear-axle and a long, sporty hood. Nakamura says the concept will not directly represent a future production model, but give the flavor of the new design theme.