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Hyundai's Super Bowl ads highlight speed

Having been batted about regarding their fuel-economy claims, Hyundai has decided to use their Super Bowl ad dollars to highlight the raw power of the Sonata Turbo and the Genesis R-Spec sedan. We find the above Sonata ad a whimsical piffle, featuring a couple utilizing their family sedan's turbocharged 2.0L four to handily pass obnoxious/dangerous motorists. We're partial to the whipping, slimy ropes of dog drool.

Mitsubishi Lancer

The 2008 Mitsubishi Lancer will be unveiled at the Detroit Auto Show. With styling already hinted at by the Concept-X and Concept Sportback of 2005, the illustration released by Mitsubishi remains largely faithful to these showcars. The trim of the Down-Road-Graphic modified only slightly; this now gives the front a six element graphic, and chrome is also used.

Car Design News to host a trio of events around Beijing auto show

As the automotive world looks forward to Beijing, and what promises to be one of the most significant auto show in this year's calendar, Car Design News is actively contributing to the focus on China by hosting three events – CDN Interior Motives China Conference, Car Design Awards China and Car Design Night. CDN Interior Motives China Conference Our annual CDN Interior Motives China Conference takes place over the weekend of 21-22 April, immediately prior to the opening of the motor show. The theme of this year's conference – ‘Chinese Car Design 2.0 The foundations are in place; let the creativity begin' – neatly sums up the challenge facing designers in the world's largest car market.