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Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

College Exhibition: Scuola Politecnica di Design Show

Masters students on the Transportation Design course at Scuola Politecnica di Design in Milan, Italy have recently displayed the results of a project done in collaboration with Lamborghini. Twenty students were faced with the delicious task of reinterpreting the legendary Espada, the four-seater front-engined GT designed by Gandini under Bertone in 1968. Guided by Professor Marco Bonetto, the project spanned one year and included the active involvement of Walter De'Silva, Director of Design for Audi Brand Group (Audi, SEAT, Lamborghini), and Luc Donckerwolke, Design Director of Lamborghini.

Ford Mondeo ECOnetic averages 101mpg from Helsinki to Oslo

Ford Mondeo ECOnetic Economy Record A Ford Mondeo ECOnetic has averaged 101.25mpg on a 1576 mile drive from Helsinki to Oslo, a new European record. The official fuel economy figures car makers quote are, to a great extent, the stuff of fiction; designed to deliver the best possible results in official testing but with little relevance to the real world. But the fact the official figures can be achieved does mean, driving style permitting, that extraordinary feats of economy can be demonstrated by modern, fuel efficient cars.