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Hyundai & Kia responsible for big positive impact on European economy
Wed, 27 Feb 2013A report by economics consultants London Economics reveals the big positive impact Hyundai and Kia are having on the European economy. We already know that both Hyundai and Kia are looking at 2013 more as an exercise in buildingĀ theirĀ ’Brand’, rather than simply selling more and more credible cars. ‘Brand’ is often as much about perceptions as anything else, so if you can address any possible negatives for your brand, as well as producing cracking products, you’re on to a winner.
New car sales soar in 2014
Wed, 23 Jul 2014NEW CAR SALES in the UK and most of Europe are up for the first half of 2014 compared to the same period last year. The UK recorded a 10.6% rise in new cars sales against a European average increase of 5.8%. Out of all the countries in the European market, 24 out of 30 showed an upturn in new car sales between January and June 2014.
Nissan's marketing pays off, so it spends more
Mon, 16 Aug 2010Aggressive incentives and ad spending have helped Nissan North America Inc. rack up a bigger sales gain this year than Asian rivals Toyota, Honda and Hyundai-Kia. Now Nissan plans more of the same.