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Akio Toyoda waves family flag, heir makes crisis personal challenge

The reclusive Akio Toyoda is taking the rare step of waving the family flag, as the scion to Toyota Motor Corp.’s founding dynasty tries to steer the world’s largest car company out of a spiraling safety crisis. In testimony prepared for the House Oversight and Government Reform Committee, President Toyoda pursues a rare personal tack on the emergency, saying “my name is on every car.” “As you well know, I am the grandson of the founder, and all the Toyota vehicles bear my name,” Toyoda says in prepared comments circulated ahead of Wednesday’s committee hearing in Washington. “For me, when the cars are damaged, it is as though I am as well.” The intimate reflection is a departure for Toyoda, who has spent most of his career sidestepping public discussion of his lineage.

BMW M3 CRT (2011) first official pictures

This is the BMW M3 CRT. It's a lightweight special edition, mating track-spec technology from the M3 GTS with the M3 saloon body. The M3 CRT was unveiled at a BMW M function prior to the 2011 Nurburgring 24hr race this weekend.

New Hydrogen Fuel Cell Toyota at Tokyo Motor Show. The next Prius?

Will the new Toyota Hydrogen Fuel Cell car be a Prius? (FCV-R pictured) We’re getting very close to the proper arrival of the hydrogen fuel cell car, moving from a vastly expensive idea to an (almost) affordable family car. Hyundai are up with the leaders in the hydrogen-powered production car race with the ix35 FCEV, and now it’s Toyota’s turn to show what they’ll be offering buyers in 2014 with a new hydrogen-powered car debuting at the Tokyo Motor Show next month.