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Lancia Musa and Delta plans

By Guy Bird Motor Shows 14 September 2007 09:55 Why should I care about Lancia – or its revised Musa? Because Lancia is returning to the UK in autumn 2008 after what will be a 14-year absence. You might care a little less about the Fiat Idea-derived supermini-MPV Musa shown at Frankfurt – as it’s only a revised model and this version won’t be making its way to these shores.

Bugatti's 100P dream airplane to soar for the first time at the Mullin Automotive Museum

Ettore Bugatti, perhaps bored with building such extravagant symbols of single-minded genius like the Royale, devised a staggering work of aeronautical wonder that never saw the light of the day. Threatened by the twin insurmountable forces of deadlines and war, the Bugatti 100P never made it to the skies. Bugatti wanted to tackle the Deutsch de la Meurthe Cup Race -- the brainchild of one Henri Deutsch de la Meurthe, the wealthy petroleum businessman who birthed Europe's oil industry in his native France.

New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.