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Video: Jaguar's Julian Thomson on the importance of design values
Tue, 30 Oct 2012Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.
Buick hopes 'Truth' site will set it free, help launch Regal
Mon, 21 Jun 2010Call it the Fiesta Movement for grown-ups. To help launch the 2011 Regal sedan, Buick will host a social media Web site with videos from buyers supplied with flip cameras, just like Ford's campaign for the youth-oriented Fiesta small car. But the Regal site will feature reviews, not the playful commercials and local coming-out parties that characterize the Fiesta Movement.
2013 BMW M5 facelift & new M6 get Competition Package
Tue, 21 May 2013The BMW M5 (left) & M6 with new Competition Packacge But the 2013 BMW M5 – and its coupe sister, the BMW M6 – will also be getting a Competition Package option for 2013, which is probably more interesting than the minor tweaks to the 2013 5 Series. The Competition Package adds more power to both the M5 and M6 – a whole 15bhp, taking it up to 567bhp – enough to improve the 0-62mph by 0.2s on both M5 and M6 as well as re-tuned dampers and springs – which lower ride height on the M5, but not the M6 – stiffer anti-roll bars, new M Diff and an improved Dynamic Mode which should allow you to play a bit more. On the cosmetic front, just like the 5 Series facelift, you’ll have to look quite hard to see what the Competition Package adds, but you do get a black finish on the tail pipes and a slightly different set of 20″ alloys.