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Hyundai Veloster Race Game in Times Square (video)

Hyundai Veloster Race Game in Times Square Hyundai has set up their LED screen in New York’s Times Square so passers-by can play a race game from an iPhone app. You’ve got to hand it to Hyundai – they certainly know how to raise awareness and hit the Zeitgeist. From the modern day equivalent of Lada and Yugo to a serious threat to car makers from Europe and Japan in less than a decade, it’s not just their cars that have come a long way – their PR has too.

Royal Mail gives prize of a lifetime

A CLASSIC CAR fan received the special delivery of a lifetime when the Royal Mail posted him a Jaguar E-type.Kevin Matthews, 43, was selected to receive the classic sports car through the post as the winner of a competition run by the Royal Mail to celebrate its British Auto Legends stamp collection. Mr Matthews said: ‘I just can't believe it. It's like Christmas has come early, I am so overwhelmed.’ Royal Mail issued its British Auto Legends Special Stamps to celebrate some of the most stylish British motor vehicles that are revered throughout the world.

New Ford Focus (2011 / 2012) at Detroit

The 2011 / 2012 Ford Focus - starts out as a saloon or hatchback The new Ford Focus – possibly the most important car in Ford’s history – debuts today at the Detroit Motor Show. Which is in itself an indication that the 2011 / 2012 Ford Focus will be the beacon for Ford’s ‘One Ford’ policy of producing basically the same cars for markets throughout the world. Scheduled to start production at the end of 2010 – and start hitting customer’s driveways in early 2011 – the new Ford Focus is just one of ten variations on the Global C Platform which Ford will launch in the next few years.