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Pagani Huayra tease 4 – The Dream

Pagani Huayra Tease 4 - the sketch and the poetic pontification Although we confessed to getting more than a little bored with the Pagani Huayra tease, we really have no choice but to see it through to the end as we’ve done the first three – and there is only one more to go before the reveal on 26th January. So far we’ve had moody, close-up imagery of the interior detail and a few shots in the last video of the exterior. Nothing to give the game away too much, although we’re pretty sure we’ve already seen much of what the Huayra has to offer in the spy shots that have floated around in the last year.

FH Joanneum Graz - KTM project

Industrial Design students in the 6th term at the University for Applied Science, FH Joanneum Graz, Austria showed concepts created in a KTM-sponsored project entitled 'KTM Superbrand' earlier this summer. Unlike typical transportation projects, this project called for students to create a product that would develop the transportation brand and push it to the next level. The brief asked students to develop a '2, 3, 4 or no wheel' niche product, which translated KTM values into a world 10 years from now.

Driven: Ford Mondeo wagon

But the design of this Mondeo is interesting because of this, not despite this. The core challenge for the Ford design team was how to balance delivering a distinctively engaging design with being acceptable to as much as possible of the broad target profile of potential buyer. This is perhaps the biggest unspoken challenge for today's vehicle designer.