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Lexus takes Gen XY on a 'Dark Ride'

Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.

Diesel joins Porsche Panamera lineup

Porsche has put forward some eye-catching fuel-economy figures for the Panamera diesel--although we may never see the car in the United States. Set to go on sale across Europe in August, the four-door is claimed to return a combined city/highway driving fuel economy of 36.2 mpg in standard guise under European testing procedures. When fitted with optional low-rolling-resistance tires, the fuel economy climbs to 37.3 mpg on the European test--a figure that gives the Panamera diesel a theoretical range of 800 miles on its 21-gallon fuel tank.

Lexus CT 200h: The CT 200h Kylie advert

Kylie has work for the Lexus shilling. Last month we reported that Lexus had splashed a chunk of Toyota’s rainy-day money on bagging Kylie Minogue to promote the Lexus CT 200h. Which seems like a very good idea.