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Fiat 500 Abarth (2008): first official pictures

By Tim Pollard First Official Pictures 20 February 2008 10:00 Watch out Mini, the Fiat 500 – CAR’s car of the year 2007 – is getting the high-performance treatment. The Abarth version unveiled today is pitched as a new interpretation of the Sixties road racer, but can they make a bigger, heavier hatch as exciting as that?The 500 Abarth 2008-style uses the Fiat group’s 16-valve 1.4-litre Fire engine breathing with the assistance of an IHI variable-geometry turbocharger to deliver a warm 135bhp at 5500rpm. So this car won’t challenge the upper echelons of hot-hatchdom that now have to pump out closer to 200bhp to be in contention.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

GT3 Challenge Brazil spells out Porsche in Porsches on track

Earlier this month, the Porsche GT3 Cup Challenge Brazil took a break from punishing the pavement to spell the word “Porsche” in Porsches on Estoril's straight. The project took 23 hours of shooting and countless more in planning. Nearly 180 people were involved including drivers, Porsche GT3 Cup Challenge Brazil staff, engineers and mechanics, Estoril Circuit staff and others.