Saturn Front End Cover Bra on 2040-parts.com

Jaguar premieres first Super Bowl ad ahead of game

Jaguar must have been ecstatic about its first Super Bowl ad because the British automaker decided to premiere it online before the big NFL showdown on Feb. 2. The ad features renowned British actors Sir Ben Kingsley, Tom Hiddleston and Mark Strong in the leading roles in its Super Bowl ad production.

Reuss: GM considering 'something really fun' for Buick

Buick dealers still salivating over the Riviera concept that General Motors unveiled at last month's Shanghai auto show should take a deep breath: There's little chance that the flashy coupe will ever grace a Buick showroom. But they should view the Riviera -- which GM says points to the brand's design direction -- as a signal that GM is serious about adding pizazz to the Buick lineup now that the 110-year-old brand, which barely survived GM's bankruptcy four years ago, is getting comfortable in its born-again skin. "We've very carefully built Buick back to a brand that has respect," GM North America President Mark Reuss told Automotive News.

Mark Adams on the Past, Present and Future of Opel Design

Back in 1938, GM showed the world's first concept car: Harley Earl's Buick Y-Job. Twenty-six years later, GM's Opel division became the first mainstream carmaker to design and build a concept in Europe. That car was the Opel Experimental GT, designed in 1964 and launched at the Frankfurt motor show in 1965.