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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Subaru enjoys best-ever sales month in the US

Subaru sold a whopping 41,061 cars in America during the month of August, which not only represents a 45 percent increase over August of last year, but also the best month of sales for the company, period. And it's not the relatively new Subaru BRZ that's leading the pack -- Subaru sold 15 times more Foresters than BRZs during the month of August. That's right, the summer days of sliding around town in a sporty coupe are coming to a close, and we think the answer for the ridiculously high Forester sales lies in a quote anyone with a television should be familiar with by now: winter is coming.

One Lap of the Web: High plains drifters, Vettel FX and supercars in London

We spend a lot of time on the Internet -- pretty much whenever we're not driving, writing about or working on cars. Since there's more out there than we'd ever be able to cover, here's our daily digest of car stuff on the Web you may not otherwise have heard about. YoTtube user Munch997 uploaded eight minutes of supercar glory, filmed on London streets.