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Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Mazda MX-5 roadster distilled to Superlight concept for Frankfurt

Mazda's design and engineering team in Germany has taken the MX-5 roadster and boiled it down to its pure speedster form to create the Superlight concept. We'll get a close look at the car at the Frankfurt motor show. Some changes are obvious.

Tracking device can also alert driver about a late car payment

That buzzing noise you hear in the car could be more than a seatbelt reminder--it could be a payment reminder. Some dealerships install tracking devices in the vehicles of high-risk buyers. That makes it easier to track down the buyer--and the car--if the payments stop.