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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Audi at 100: German carmaker celebrates a century of technology, speed and luxury

Audi traces its roots to the dawn of the auto industry, and today, the iconic company known by four intertwined rings celebrates its 100th anniversary. From humble beginnings to its lofty status as an international powerhouse, Audi has been at the forefront of technological development and crafting luxury. Along the way, it's gone by different names--including Auto Union AG--survived two world wars and forged entry into crucial new markets such as the United States.

Rolls-Royce reveals first Wraith teaser

Rolls-Royce has released the first teaser image of the its upcoming Wraith coupé. The image, which confirms that the Wraith is a fastback based on the Ghost, shows a chrome bezel surrounding the rakish DLO as well as rear-hinged doors, as have become an RR trademark. What we can't yet see is the treatment of the nose and tail.