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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

New design app aims to revolutionize design process

The Morpholio 2.0 app has been launched with a host of new tools aimed at revolutionizing the design process across all disciplines. Launched in July last year specifically for architects, this iteration is the result of collaboration between developers and designers in the automotive and fashion fields, among others. "Aside from making design production easier, we wanted to know if better tools could make it smarter by integrating the wisdom of crowds and capitalizing on the power of the touchscreen to capture feedback," says Anna Kenoff, Morpholio co-creator.

Fiat Punto Evo at 2009 Frankfurt motor show

By Tim Swietochowski First Official Pictures 31 August 2009 09:30 Fiat has revealed an updated version of its Grande Punto, now dubbed the Punto Evo, which will be displayed for the first time at the 2009 Frankfurt motor show before UK sales start in spring 2010. It's quickly apparent that Fiat has tried to spread some 500-style cutesy fun into the Grande Punto range. Has it succeeded?