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SEAT launches new Copa trim on Ibiza and Leon

  SEAT Ibiza SE Copa - more kit for no more money Yet again, we’re back to the oldest sales pitch in the book – something for nothing. But it’s the oldest trick in the book because it works. Which is why, at a quiet-ish time in the car sale cycle, SEAT are adding value to both the Ibiza and Leon by throwing extra kit in to the pot, for no extra money.

Mugen Honda CR-Z Hybrid – but don’t get too excited

The Honda CR-Z Hybrid gets the Mugen treatment Honda are trying to tell anyone who will listen that the Hybrid Honda CR-Z is a modern version of the Honda CRX. You know, all fun and sporty and nimble and on the right side of warm, but with all the green goodness people think they have to want. We haven’t actually come across anyone who buys in to the idea, but Honda aren’t giving up on the marketing pitch of the Honda CR-Z as the first ‘Sporty’ hybrid with the production version of the CR-Z debuting at Geneva next week.

Cadillac CUE: Intuitive driving in 2012

General Motors' Cadillac division is hoping to lead the way in intuitive multimedia systems, with the launch of its ‘Cadillac User Experience' (CUE) system, which is set to make is official debut at the forthcoming LA auto show. The product of nearly four years research and development, the CUE project began in 2008 when Cadillac designers rode with 32 consumers for six months to study driver habits. The result is a ‘comprehensive in-vehicle experience that mergers intuitive design with auto industry-first controls and commands for information and entertainment data'.