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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Porsche lineup takes shape for Rennsport Reunion at Mazda Raceway

More than 350 retired Porsche race cars will participate on track at the Mazda Raceway Laguna Seca during the Porsche Rennsport Reunion IV, Oct. 14-16. Many of the participating cars have tackled the 11-turn Mazda Raceway during professional racing days.

First Lamborghini Huracans making £30k premiums

Lamborghini Huracan (pictured) fethcing premiums of up to £30k Tim Marlow, Director of Magnitude Finance, has revealed that two of their clients are amongst the first UK buyers due to get their car, and despite financing the purchase they’ve already decided to flip their car as soon as it arrives for a quick return. One has already secured a £27k premium for the car – which he won’t even bother to drive before he sells it on – and the expectation is that premiums could hit £30k in the first months after the Huracan arrives, such is demand for Lamborghini’s new supercar. But with UK dealers expecting just 4 cars each in 2014 (although Lamborghini London are getting a few more) those buyers who got in quick for an early delivery are sitting on a near 20 per cent profit as the less organised seek to get behind the wheel.