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UK car owners 'buy with their heart, not their head'

CAR BUYERS in the UK are an emotional lot and more let their heart decide which car they will buy rather than their head. Even drivers who think they make a decision using their head are often found to let more emotive considerations sway their final choice. In the Hiscox Head versus Heart study, common sense factors such as fuel economy, value for money and reliability are often over-ruled by heartfelt matters including comfort, speed and design.

Citroën Cactus concept

Citroën has revealed its new Cactus concept, designed to preview the future of the carmaker's C-line. The Cactus concept is the result of a program that began with the debut of the C-Cactus concept at the 2007 Frankfurt motor show. The C-Cactus was designed to find out what motorists expect from cars and which equipment and features are considered the most important.

Porsche to add 1,000 employees

To keep pace with its planned model expansion and sales targets, Porsche AG will add more than 1,000 employees by 2015, Automotive News Europe has learned from Volkswagen Group sources. About 500 jobs will be added for production of Porsche's new compact SUV, codenamed the Cajun, which will go on sale in 2013 in Europe and in North America about six months later. Porsche's supervisory board will make a decision on the production location of the Cajun in mid-March.