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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

UK Honda Civic Type R for Japan

Honda UK is to export the Civic Type R to Japan to be sold as the Honda Civic Type R Euro Currently, the only Civic Type R sold in Japan is the saloon version, so the addition of the 3-door will add to the range. But the problem is that the current Civic Type R is a bit of a let-down. It’s gone from being the ‘Thinking Man’s’ hot hatch to something of an also-ran.

MINI owners paying TWICE for servicing

Don’y pay to service your MINI twice MINI has been busy launching the New MINI of late, with the bigger – and some would say less ‘Mini’ MINI – now revealed in both regular 3-door and new 5-door guise, and many will be popping off to their local MINI showrooms to spec up their new car. And despite a headline starting price for the new MINI Hatch of just £13,750, many buyers will end up adding thousands to the cost once they’ve been tempted by the multitude of options on offer. But one option that’s a real no-brainer is the MINI TLC Pack.