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2010 Lotus Exige S 240 confirms specs and pricing

The latest speed demon from Lotus, the 2010 Exige S 240, will start at $65,690 when it goes on sale in the United States in this fall. The S240 gets a restyled front end with a larger, more angular air intake flanked by two other vents. There also is a new splitter that wraps around the face of the car.

GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

College Exhibition: Umea Institute of Design Degree Show 2004

Students at Sweden's Ume? University Institute of Design presented their work in the annual Degree Show in June, which included work from the Masters programmes in Transportation Design, Advanced Product Design, and Interaction Design along with the final thesis projects from the Bachelor level graduates. Go to Photo Gallery250 photos The degree students from the three year bachelor programme showed their 10 week final degree projects in Industrial Design, and the two year Masters Programmes presented their 20 week final degree works.