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Nissan ads stray from focus on price

Thu, 12 Feb 2009

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

2015 Mercedes S-class Coupe: The flagship has landed

Tue, 11 Feb 2014

Mercedes-Benz's long history building dramatic flagship coupes started with the 1952 300 S, considered a “car for the world's elite.” The 220 S Coupe followed in 1956, and the elegant W111/W112 coupes ran from '61 to '71. Over the years, the 280 SE 3.5 Coupe, SEC coupe, S600 Coupe and CL class all added to Mercedes' reputation for building gorgeous, sought-after coupes. Now comes the new S-class Coupe, making its public debut at the Geneva motor show March 4 and arriving in U.S.

Kia four-door sports sedan concept

Fri, 19 Aug 2011

Kia isn't giving much away about its Frankfurt-bound concept car, indeed it hasn't even released its name yet, referring to it as the 'four-door sports sedan concept.' The press release talks of it as 'signalling a distinctive new design direction' for the Korean brand, yet the now-familiar 'tiger-nose' grille and Optima-esque A-pillar/cant rail/C-pillar highlight are very much in evidence. "No matter from which perspective you look at it - this concept car is roaring with energy and ready for take-off," says Peter Schreyer, Kia Motors Chief Design Officer."I believe the car is a strong statement from Kia: we are ready to fast forward to an all new chapter." We'll bring you full details (and hopefully a name) from IAA next month. Photo gallery: Kia four-door sports sedan concept