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BMW ‘i' subbrand aims for 2013 launch
Mon, 21 Feb 2011BMW has confirmed that the new subbrand through which it intends to market a range of advanced stand-alone hybrid, range-extended and plug-in electric models will be called BMW “i.” Created to develop, produce and market what BMW's head of marketing, Ian Robertson, describes as “innovative solutions to premium mobility,” the brand will be supported by a company established by BMW called i Ventures, through which the German carmaker plans to grow its range of mobility services. The i3 and the i8 will be the initial models and are planned for introduction in 2013. “These cars have been designed specifically for their respective alternative drive systems,” said Klaus Draeger, head of BMW's R&D operations.
Abu Dhabi Grand Prix (2012) RESULT
Sun, 04 Nov 2012Did the Abu Dhabi Grand Prix see Red Bull snatch the constructors title, and was it another boring F1 Grand Prix? We’d hoped that the 2012 Abu Dhabi Grand Prix would be a bit more exciting than the last Grand Prix in India. And it was – and then some.
Citroen DS3: Design a DS3 Roof competition.
Wed, 12 May 2010The Citroen competition to design a roof and dash graphic for the DS3 has launched We’ve said from the start that Citroen were going to take a leaf out of the MINI book of marketing. Keep it in your face and churn out at least one special edition a month. And it certainly loks as if Citroen are on that path.