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BMW advert ‘burns’ BMW logo on to your eyelids

BMW are 'burning' their logo on cinema-goers eyelids We’ve all done it – stared at the sun, closed our eyes and still been able to see a bright light. In fact, some of us have gone a bit further. I remember competitions to see how long we could look at the sun in the Junior school playground.

Rinspeed Bamboo concept

Set to debut at the 2011 Geneva motor show, the Bamboo is Rinspeed's latest concept, offering some insight into the creative mind of CEO Frank M. Rinderknecht. Somewhat tame in appearance to previous concepts, the Bamboo urges that 'anyone not blinded by horsepower orgies, chrome tinsel and top-speed frenzy should take a closer look'.

CAR tech: why Porsche needs hybrids

At the launch of the 997-generation 911 Turbo in 2006, Porsche faced a daunting future. Anti-car chatter from EU legislators proposed banning anything that produced more than 241g/km of CO2 and exceeded 101mph. ‘We’ll have to close if the European Commission decides that every carmaker must reach [these targets],’ a Porsche exec told CAR.