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Citroen's GQbyCITROËN concept car (2010)

By Tim Pollard First Official Pictures 05 March 2010 09:16 Car manufacturers are increasingly looking for brand extensions outside their usual collaborations, so Citroën's new concept car should come as no surprise. They've teamed up with style bible GQ magazine to create the GQbyCITROËN.Designed to be a gentleman's sports car, GQ editor Dylan Jones worked with DS3 designer Mark Lloyd to create the five-door coupé. The rear pair of doors are suicide-hinged and the concave rear screen is a typical Citroën design flourish.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

BMW M6 Competition revealed

The Limited Edition BMW M6 Competition will be at Frankfurt (click image for bigger photo) It doesn’t look like the M6 Competition gets much fiddling with the oily bits, although the suspension is being tweaked and lowered – 10mm at the front and 12mm at the back. The M6 Competition sees a new colour option – Frozen Grey Matt – which does look pretty special on the M6.  The interior gets a ‘limited edition’ makeover, with buyers getting the choice between Merino full leather interior with either black or light grey two-tone contrast stitching. BMW are also throwing in a set of mats with ‘M6 Competition’ stitched in them in case you forget what you bought.