Scott Drake Firex-mnt-s-dag Fire Extinguisher Mount - Silver on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Ford Transit van gets five-cylinder turbodiesel

The full-size Ford Transit van that replaces the E-series Econoline in late 2013 will have a turbocharged five-cylinder diesel in its powertrain lineup. Today Ford uses the 3.2-liter engine in the Ranger pickup sold in international markets. The engine, which wears Ford's Power Stroke marketing name for diesel engines, is built in South Africa and will be exported to the Transit assembly plant near Kansas City, Mo.

Jaguar XF 2.2 Diesel averages 62.9mpg on 2,884 mile U.S Road Trip

The Jaguar XF 2.2 Diesel completes its US Road Trip Last week we reported that Jaguar were taking an XF 2.2 Diesel to the US to drive from New York to Los Angeles to show just how economical the new, smaller engined diesel can be when driven on long, open roads. It was the U.S version of the economy run from Jaguar to Munich earlier this year, when economy-run specialists David and Alexander Madgwick managed to squeeze 57mpg out of the parsimonious XF. Which made us wonder if there was more to this run across the States than just another bash at shining the new XF’s eco-halo.