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Porsche 919 Hybrid (2014) first official pictures

By Ben Pulman First Official Pictures 04 March 2014 07:50 This is the new Porsche 919 Hybrid, and it signals Porsche’s return to the world famous Le Mans 24-hour endurance race after an absence of 16 years. The 919 Hybrid was unveiled this morning at the 2014 Geneva motor show – and a switch from Red Bull Racing to Porsche means this is also Mark Webber’s new company car. You’d be safe taking a punt and guessing it’s not a diesel engine like arch-rivals Audi, but it’s not a naturally aspirated V8 petrol like the one that’ll feature in the new Toyota TS040 either.

Pontiac Vibe

One week after Toyota introduced its new Matrix at the SEMA show in Las Vegas, Pontiac presented the new redesigned Vibe at the LA Auto Show, a five-door hatchback short wagon that - like the Matrix - is derived from a lengthened and widened Corolla platform. Clear brand differentiation between the two cars is done through the styling of the Vibe's excusive sheet metal and different interior finishes and trim. To better relate the Vibe to the Pontiac Solstice or G8, designers wanted to express more muscle and leave behind last generation's "mini-SUV" look.

An Audience with Syd Mead at CCS

"Visual futurist and concept artist." Like some sort of Transformer, those words combine to create an ideal job description for many an industrial designer. With the world of design becoming more varied, and our jobs becoming more demanding of diversity, it's no surprise that many of us venture into adjacent professions. Industrial Design has adapted especially well recently to Hollywood, bringing our experience to recent films like Avatar and Prometheus, but the trend actually goes back several decades.