Scott Hustle Snocross Goggle Arcade W/amplifier Lens 217784-2643004 on 2040-parts.com

Jeep Cherokee (2014)

Jeep has unveiled its controversial 2014 Cherokee at the New York auto show. The carmaker's return to the medium-sized SUV segment marks the return of the iconic nameplate, but with a radically different style to its rectilinear predecessors. is designed to compete with the Audi Q5, Land Rover Freelander and BMW X3 in the market with its aggressive wheel-to-body proportions.

Lamborghini by Giugiaro uncovered

At a recent visit to Giugiaro, this 50 year old unnamed Lamborghini, never before seen, suddenly appeared like an undiscovered Shakespeare manuscript, discreetly displayed in a library with no-one paying attention. Parked under some Greek temple-like stairs at the Giugiaro Design headquarters, the car sat on its period Borranis, painted in a yellow hue unseen this side of Ducati. No details, no background, but the story is simple: Fabrizio Giugiaro found some of his father's old sketches from the Bertone era (1960-1965).

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?