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BMW US revives ‘The Ultimate Driving Machine’ +video
Sat, 30 Apr 2011BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.
Vauxhall Mokka revealed
Tue, 10 Jan 2012Vauxhall Mokka With the arrival of the Buick Encore, the Vauxhall Mokka (and Opel Mokka) have also been revealed ahead of their Geneva debut. We must confess, we’d expected the Vauxhall Mokka to be the Vauxhall Mocha. But it looks like GM in Europe have decided to go with the German spelling, so the Corsa SUV will arrive in the UK as the Vauxhall Mokka.
Jaguar: 0-75 years in under 4 minutes
Wed, 19 May 2010Jaguar are celebrating their 75th Anniversary in 2010 If Jaguar had reached the milestone of 75 years of car making even five years ago, playing the ‘History’ card would have been a dangerous game. The perception then was that Jaguar were living on former glories and their cars were stuck in the past. After all, the XJ looked to many as if it had changed little in almost forty years (although it was very comtemporary under the skin) and the S-Type looked even older.