Sea-doo 2005 Rxt 215 Throttle Body on 2040-parts.com

AutoStyle 2010

Earlier this year, we had the pleasure to attend AutoStyle 2010's design competition; a wonderfully familial, small-scale event that takes place in the picturesque village of San Benedetto Po, in northern Italy. Hosted by Berman, an aftermarket supplier of bespoke components to many OEMs, the event is a two-day gathering where many of the industry's designers, buyers and suppliers attend a conference to hear about the trends as perceived by automakers and to see the newest ‘special versions' created by budding designers. The 7th edition of the AutoStyle design competition showcased a wide array of aftermarket designs for the Ferrari California, Nissan Micra, Ford Focus, Alfa Romeo Giulietta and the Citroen DS Highrider concept.

Pininfarina Air Flow helmet unveiled

This is Pinifarina's Air Flow, a special helmet created by the famed Italian design house for luxury lid manufacturer Newmax, and the star attraction on its stand at the Milan International Motorcycle Exhibition. Pininfarina is the same company that has penned the Ferrari 458 Italia and Maserati Granturismo. But while Pininfarina itself remains an automotive design company, its Extra Pininfarina arm has branched out into other projects, recently designing Coca-Cola drinks machines and the interior of Juventus's new stadium.

Chrysler launches 'Born Makers' ad campaign

Chrysler is launching its ad campaign for the 2015 200 sedan on Saturday. The brand gave us a sneak peak of the new Ameri-centric commercial on Friday. The effort will include 30- and 60-second television spots and in-theater ads in addition to activity in print, digital and social media.