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Lotus Exige S V6 hits the U.K.

Most recent Lotus news has been generated by a rumor that Volkswagen is considering buying the British brand's parent company, Proton. But Lotus didn't let that keep it from making a little news of its own. The long-awaited first production Lotus Exige S V6 rolled off the line Thursday in Hethel, Norfolk, in the United Kingdom.

College Exhibition: Strate College Degree Show 2007

Strate College hosted its annual Degree Show on June 21st, displaying the assorted works from students graduating from the Industrial Design programs.The celebrations began on the eve of the graduation ceremony at a chic venue in the heart of Paris's Champs Elysees, where montages of the students work played in a slideshow projected behind the bar. At the school the next day, all fifteen students from the Transportation Design program presented their work in an exhibit that spanned two rooms. Frederic Corazza created 'Searth', a vehicle to connect the sprawling artificial islands currently being built around the city of Dubai.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?