New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Goodwood Festival of Speed 2008 | CAR Magazine Online

By Tim Pollard Motor Shows 25 June 2008 09:30 The Goodwood Festival of Speed is a heart-stoppingly special event. I remember my first back in the late 1990s: marvelling at the splendour of Goodwood House; impressed that you could walk up so close to the cars and stars that enrich the atmosphere; and wondering just how Lord March had turned his back yard into one of the world’s premier motoring events. Make no mistake, the Festival of Speed is unlike any other I have ever attended.

VW Scirocco Studie R unveiled at Bologna motor show

By Tim Pollard Motor Shows 03 December 2008 11:50 Volkswagen today surprised Bologna show goers with another hint at what the forthcoming hot Scirocco coupe will look like. The Scirocco Studie R is a more roadgoing version of the Scirocco GT24 race car – and is a thinly veiled guide to the R20T that’s in development. CAR Online revealed VW’s plans for a hot Scirocco earlier this month, and this white concept car further fleshes out Wolfsburg’s thinking.