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Fleet-footed Ford speeds tech developments for advanced work vehicles

From supplying Kraft Foods with 2,500 Fusions to leading police fleet sales for 15 years, Ford is the major player in the fleet market--and it intends to keep things that way. “Fleet is not a bad word at Ford,” said Mark Fields, Ford's president of the Americas. “It's like anything else in life--done in moderation, it can be very healthy.” In 2009, Ford had the largest share of U.S.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

CDN-GM Interactive Design Contest 2012 finalists announced

The CDN-GM Interactive Design Competition judges have announced the winners of the competition's first phase ahead of the launch of the second phase. This year saw another batch of high-quality entries from all over North America and the judges were understandably hard-pressed to pick out just a handful in each of the four brand categories. The judges gathered at GM's Design Center at the automaker's headquarters in Warren, Michigan, where they whittled down the shortlist.