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Audi digs at Mercedes with the help of a pair of Spocks (video)

Audi likes nothing more than a bit of ‘celebrity’ kudos, which is why you’ll find endless celebs (and royalty) running round in Audis thanks to ‘enhanced’ lease deals and freebie cars. But it’s not just individual celebs that Audi loves, they also love a blockbuster film or two, which is why you’ll also see Tony Stark running around in a car with four rings in Iron Man 3 and, although there aren’t many Audis in space (or on the Enterprise), you’ll find Audi pitching in for a bit of PR on the back of the new Star Trek film – Star Trek Into Darkness. Audi has enlisted the services of Mr Spock in the guise of the original (Leonard Nimoy) and the new (Zachary Quinto) to highlight the benefits of driving an Audi, and getting a dig in at Mercedes in the process.

AW Design Forum: Icon Aircraft banks on design and performance

Icon Aircraft is hard evidence that design can be a difference maker. The startup company plans to launch the Icon A5 amphibious aircraft by late 2011, and its eye-catching design and versatility--it can bank on water and fly--has created a stir among enthusiasts of all stripes. Its philosophy is simple: "Is it badass?

New BMW 7 Series priced from £58,115

New BMW 7 Series costs from £58k The facelifted BMW 7 Series will arrive in the UK in September and cost from £58,118 for the 730d rising to £104,050 for the 760Li M Sport. We had the reveal of the new BMW 7 Series (well, a facelift) earlier this week, but what we didn’t have was an arrival date in the UK or any prices. But now we do.