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BMW debuts social-media campaign for concepts

BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.

Lamborghini jammed between two cars after traffic light take off fail (video)

Lamborghini Gallardo traffic light fail A show-off driver of a Lamborghini Gallardo gets his comeuppance after losing control as he takes off from traffic lights. You won’t be surprised to learn that we have no problem with drivers of supercars; in our book, if you can afford it then enjoy it. But there is little on the road that’s more irritating than a flash prat in a car they clearly can’t handle, so we just couldn’t resist running this video taken in a quiet Chicago suburb.

BMW 760i (2009) first pictures

By Ben Pulman First Official Pictures 20 April 2009 12:14 BMW has unveiled its V12-engined 7-series at the Shanghai motor show. Powered by an all-new turbocharged 6.0-litre lump, the 760 produces 536bhp and 553lb ft. The new 760 is available in both standard and long-wheelbase iterations, the later offering an extra 140mm of rear legroom.