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BMW ActiveHybrid 7 Series introduced

BMW has released images and detail on the BMW ActiveHybrid 7 Series The 7 Series ActiveHybrid, although built to serve the same purpose, utilises a different methodology to the X6 AvtiveHybrid. It is a ‘Mild’ Hybrid – built in co-operation with Mercedes – that uses a single electric motor (as opposed to the X6′s twin motors) together with the BMW 4.4 litre, twin-turb0 V8, to deliver 455 horses and 516lb/ft of torque. The V8 delivers 440bhp with the electric motor adding an extra 15bhp.The electric motor in the 7 Series ActiveHybrid is sandwiched between the 8-speed ZF ‘box and the engine.

2013 SRT Viper revealed in New York +Video

2013 SRT Viper The new Dodge Viper – the 2013 SRT Viper – has been revealed at the New York Auto Show. More power, less weight and more upmarket. The American King of the Nurburgring – the Dodge Viper – went out of production in 2010, but now it’s back as the 2013 SRT Viper and has debuted at this week’s New York Auto Show.

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.