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Audi digs at Mercedes with the help of a pair of Spocks (video)

Audi likes nothing more than a bit of ‘celebrity’ kudos, which is why you’ll find endless celebs (and royalty) running round in Audis thanks to ‘enhanced’ lease deals and freebie cars. But it’s not just individual celebs that Audi loves, they also love a blockbuster film or two, which is why you’ll also see Tony Stark running around in a car with four rings in Iron Man 3 and, although there aren’t many Audis in space (or on the Enterprise), you’ll find Audi pitching in for a bit of PR on the back of the new Star Trek film – Star Trek Into Darkness. Audi has enlisted the services of Mr Spock in the guise of the original (Leonard Nimoy) and the new (Zachary Quinto) to highlight the benefits of driving an Audi, and getting a dig in at Mercedes in the process.

Crash driver ran up £95k hire bill

A TRAIN GUARD ran up car hire bills of more than £95,000 after his £8,000 Mercedes was written off in an accident, a court has heard Sameer Umerji, from Bolton, Greater Manchester, entered into a credit hire agreement with a car rental firm which ran for around 18 months, judges were told. Detail has emerged in a written ruling by the Court of Appeal - after Mr Umerji and insurers became embroiled in litigation. One appeal judge, Lord Justice Underhill, said the car hire sum was "remarkable" given the value of the Mercedes.

Washington auto show: Ford develops ‘intelligent cars'

There are plenty of smartphones, and now Ford is pitching the idea of “intelligent cars” that can communicate with each other to avoid accidents. Ford is investing heavily into the technology and will launch a fleet of prototypes this spring, the company said on Thursday at the Washington auto show. The idea is to use wireless signals on a secured channel to allow cars to communicate with each other.