Seadoo Challenger Mercury Sport Jet 210 240 Expansion Chamber on 2040-parts.com

Autoweek archives: Ferrari reveals its new flat 12-cylinder

This selection comes from Autoweek Competition Press from January 1963, featuring a lead story on the reveal of Ferrari's at-the-time latest--a 1.5-liter, flat 12-cylinder engine designed for Formula One applications. Its speculated output was 225 hp. Ferrari also pulled the covers off the latest 2+2 touring car, the 330 GT, the successor to the famed 250GT.

Nissan's senior manager color and design strategy Francois Farion on the importance of objects in keeping focus [w/Video]

Nissan's Francois Farion, senior manager, color and design strategy, features in a new video giving an insight into how important objects are to designers when communicating, defining and maintaining their design intentions. A lot of time and energy goes into designing a car and so, Farion says, it's vital that designers keep their focus throughout the process. He believes objects are the key to creating coherent designs.

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.