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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Dacia Makes Its Popular Duster SUV Even More Attractive

THE DARLING of the budget motoring sector is celebrating its first birthday, and to mark the celebration Dacia is making its already affordable Duster SUV even more attractive. With boasts of being the fastest growing car brand in the country, Dacia is tempting buyers a range of highly competitive monthly repayment offers available on new Duster models ordered until 31st March 2014 Selected Duster Ambiance models are available from £199 deposit and £199 per month. For £10 per month extra customers can upgrade to the higher grade Laureate specification.

Porsche Exclusive showcased at museum

The Porsche Museum in Stuttgart, Germany, will showcase the 25-year history of the Porsche Exclusive program with an exhibit that runs until May 1. This event celebrates the anniversary of the program, which allows customers to have their factory-fresh cars customized and refined to their specifications. The museum will display the Porsche 911 Turbo S 3.6 that was the first Porsche production car to top 186 mph, or the magical 300-kph mark in Europe.