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Car Design Awards winners benefit from Northumbria placement

阅读本文中文版本请点击这里 The winners of the inaugural Car Design Awards China competition were announced at a glamorous ceremony in the studios of CH-Auto during the Beijing auto show in April, marking the culmination of successful competition. Seven talented students – who had responded to briefs set by GM, PSA Peugeot Citroen, SAIC (with its MG brand) and Volkswagen – were presented with awards in five categories, and five were given the opportunity to attend Northumbria University's Transportation Design course, in the UK, on a two week placement. The five students – Bingyang Hu, Geng Li, Yanchao Wang, Kaiji Pu and Liang Chen – began this exciting, yet challenging journey in December 2009, when they entered the 2010 Car Design Awards China competition.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

GM adds to coverage for certified preowned cars

General Motors is changing up its certified used-vehicle program to include two years of oil changes, tire rotations and multipoint inspections, the company said on Friday. The Owner Care program kicks in on June 11 and covers certified preowned Chevrolet, Buick and GMC vehicles. GM will provide Owner Care for two years or 30,000 miles, whichever comes first.