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New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

Nissan Qashqai: UK 2011 changes

The Nissan Qashqai n-tec 2011 with its posh new alloys We reported last week on the changes revealed for the 2011 Nissan Qashqai in Japan (the Nissan Dualis), and speculated that some of these, and perhaps others, would spill over to the Nissan Qashqai in the UK and Europe. So it was no huge surprise to get an email from Nissan this morning detailing changes to the Qashqai for 2011 in the UK. Stop/Start turns up as an option for the first time on the 1.6 litre petrol Qashqais (for £200) which, if you can get in to the habit of sticking the car in neutral and foot off the clutch every time you grind to a halt in traffic, can yield decent fuel savings.

Porsche 911 Speedster (2010) first official photos

Further evidence of Porsche market saturation: the new Porsche 911 Speedster, announced today ahead of its debut at the 2010 Paris motor show. Porsche has dabbled with speedsters before, of course. Most notably with the 356 - and Stuttgart's playing homage to that car with the new 2010 911 Speedster.