Sealed Power 224-61236 Oil Pump Shaft on 2040-parts.com

The Lamborghini Egoista is an exercise in self-indulgence

Here are some things you should know about the Lamborghini Egoista concept, which has made quite a splash since its debut as part of Lamborghini's 50th anniversary celebration: 1. Enjoying the Egoista's 5.2-liter V10 with a reported output of 600 hp will always be a lonely affair. The car is a one-seater.

New Ford Mondeo to get new 1.5 litre EcoBoost engine

The new EcoBoost engine will also be turning up in the Ford Fusion for North America, but the UK and Europe are going to have to wait until at least the end of 2014 – when we get the new Mondeo - before the new engine is on offer. The 1.5 litre EcoBoost offers improved economy and emissions compared to the 1.6 litre currently available  - with similar power, performance and torque compared –  but one of the main reasons for offering it is that many countries offer tax breaks for engines under 1.5 litres. The new engine will be built by Ford In Romania initially (although it will get churned out elsewhere too in due course) and offers turbocharging, direct fuel injection and variable valve timing.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?