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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Mini cleans up its act

By Tim Pollard First Official Pictures 03 June 2007 02:33 Minis clean up Mini today announced it will fit many of the Efficient Dynamics tech already seen on the 1-series to all new hatchbacks fitted with the new PSA engines. The result? A Cooper D will now emit just 104g/km of CO2 - matching the signficantly more expensive Toyota Prius.

Saab 9-5 sedan epsilon 2 sedan releases redesign with clear look

Saab has released details of its new 9-5 flagship, a car crucial to the brand's success as an independent automaker under new ownership. Earlier this month, General Motors Co. reached a deal to sell Saab to Koenigsegg Group AB, a consortium of private investors that includes Koenigsegg Automotive AB, a tiny Swedish maker of $1 million supercars.