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Nissan and Fiat marketing heads trade insults over 'visual pollution'
Thu, 06 Dec 2012A war of words has erupted between Fiat and Nissan's marketing departments over their electric vehicle designs, the Leaf and the 500e. Matt Davis, head of Fiat product marketing, told Bloomberg News before the launch of its all-electric 500e at the Los Angeles show last week that "ugliness is probably one of the worst forms of pollution," seen as an indirect attack on Nissan's electric offering. The then 500e came under attack with Nissan criticizing the fact that it was created only to meet Californian emissions requirements.
Audi takes a dig at BMW, Lexus & Mercedes in new video commercials
Sat, 28 Dec 2013Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.
Toyota announces winners in design competition (w/ Video)
Tue, 20 Jan 2009Toyota has announced the winners of a sponsored design competition hosted by London's Royal College of Art. Based on the theme of ‘Intelligent Urban Living', the winners include a simple but effective vertical storage system to keep bikes out of reach of thieves and a keyboard display that makes life easier for two-fingered typists. Inspired by the design of Toyota's innovative iQ city car, which addresses many of the challenges of modern city living with its compact dimensions, the contest generated inspiration that gave a new twist to some familiar household objects and produced innovations to make modern life easier and more environmentally responsible.