Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

2014 Chevy Spark EV priced at $27,500

The 2014 Chevrolet Spark EV will have a $27,495 price tag when it goes on sale in California and Oregon next month, making it one of the best value options among all-electric vehicles. The full $7,500 federal tax credit brings the Spark EV cost to $19,995. California Spark EV owners may also qualify for up to $2,500 in state and local tax credits, and they’re eligible for the state's carpool lane.

BMW i3 LWB and i8 Roadster planned; BMW i4 & i5 mooted

BMW are already planning more of the BMW-i Range You didn’t really think that BMW would stop with just the BMW i3 City car and the BMW i8 supercar, did you? Surely not, especially after we told you last year that BMW had trademarked all the i-numbers – i1 through to i9. Those BMW i trademarks would suggest that BMW are planning on having at least a pair of cars that sit below the compact i3 – a bit hard to really figure out what they will be – and perhaps a halo grand saloon at the top in the i9.